Top 5 Reasons Your House Isn’t Selling
Many people are confused and upset when their home is not selling. They are waiting for the next miracle solution to be presented by their realtor. There are no miracles and there are only 5 MAIN REASONS WHY A HOME DOES NOT SELL.
OVER PRICING
The biggest mistake made by Sellers is OVER PRICING their home. This is the primary reason why homes do not sell. Everyone would like to be able to ask for whatever they feel their property is worth. This is a very unreliable way to price your home.
Prices are subject to the demand for, number, and price range of alternate comparable homes on the market at the time of sale.
The average Buyer looks at TWELVE HOMES before making a buying decision.
Your home must COMPETE SUCCESSFULLY against the other ELEVEN homes. The SUPPLY of competing homes in your price range is an important factor in what price range your home should be in.
Demand is a significant factor in determining the correct price range. It also determines whether you should be at the top end, the centre, or the bottom of the range.
EXPOSURE
While secrecy in espionage is important, EXPOSURE is the watchword in real estate sales. Exposure is achieved through effective marketing. Effective marketing is knowing who your target market is. Your property must be promoted to that audience through the most effective systems and media available.
It is vital that your home is easily found online!
Over 87% of home buyers utilize the internet for their first foray into home buying.
While some of this may not be necessary to sell your property, it is PREFERRED to get potential buyers to view your home. This will also result in getting maximum value.
HOME STAGING
We utilize techniques like HOME STAGING and CHECKLISTS to ensure your property competes successfully against the other homes on the market. We highly recommend that the property be Home Staged.
It is vital that you utilize HOME STAGING and our CHECKLIST to showcase your home to the best advantage. HOME STAGING and the right list price will make certain that your home will be a desirable choice for the prospective buyer.
For those who want to complete their own Home Staging, ask about our FREE Do-It-Yourself HOME STAGING KIT.
Home Staged properties sell faster and net 5% to 15% more money for the seller.
HOME INSPECTION
Having a HOME INSPECTION done to find all of the flaws and challenges your home has is a time saver for both the potential buyer and the seller. A HOME INSPECTION will help you uncover any problem areas that need to be dealt with before your house goes on the market
This will assure potential buyers that you are being upfront in presenting your home for sale, with all flaws and challenges exposed. It also saves the new buyer from unwanted surprises after they purchase.
REPAIRS NOT DONE
If you don’t want to fix a particular problem or you don’t like a specific aspect or area in your house the prospective buyer won’t like it either.
Using our CHECKLISTS and a HOME INSPECTION, you will discover all of the obvious as well as the hidden potential hazards and objectionable aspects of your property.
We will help you to determine what is cost-effective to repair, replace, or renovate and where you should make price adjustments for items that are not cost-effective to address.
WHAT BUYERS DO AND DO NOT WANT TO SEE IN YOUR HOME
Your property is no longer your home. It is now merchandise competing against other similarly priced merchandise in comparable neighbourhoods. Your property needs to be more appealing to potential buyers than your competition.
Buyers do NOT want to see a lot of required repairs and renovations, mechanical problems, leaky basements, old wiring, plumbing, defective heating systems, dated windows, messy interiors, noisy children and/or pets, untidy grounds keeping, or other distracting or discouraging problems.
Buyers purchase a home using all five senses. The home must look good, smell good, the showing atmosphere must be soothing and comforting. The buyer must be able to feel comfortable and see his/her family and furniture in the home.
Strange Times Require Unique Solutions
As the economic fallout from the pandemic overtakes the marketplace unique financing and sales techniques will become more important than ever.
Our main goal with the Seller is to ensure that all avenues of marketing the property including alternate financing avenues have been explored to ensure all potential buyers are able to buy the Seller’s home.
This will enhance, promote, and accelerate the sale of your property. We investigate every avenue possible to guarantee the Seller the quickest sale possible at the highest price possible with the least stress possible for the Buyer.
